Reindeer is trendy

Written by: torfi | Category: CAA
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We all like reindeer but in Norway, the younger generation has developed increasing appetite for reindeer meat. According to a new study of Ipsos MMI the consumption of reindeer meat is growing fast among Norwegians between 15 and 25. We are still a long way from reindeer as everyday food but 41% of this age group eats reindeer more than three times a year compared to 34% 10 years ago. 

At the same time, reindeer meat is becoming a popular choice for master chefs in food competitions. Here, the focus is on quality, originality and uniqueness. The younger generation is also unafraid to use the reindeer meat in new ways e.g. reindeer carpaccio, reindeer wrap or simply reindeer pizza.

Published: 9/19/2013  
 Revision: 1 | Views: 42507